VINTAGE 2009 BORDERS REWARDS PROGRAM ADVERTISING BOOKSTORE~BOOKSHOP BOOKMARK

Description: Tom and Louis Borders opened their first store in 1971, selling used books in Ann Arbor. At its start, the brothers were mostly interested in offering other bookstores a system they developed for managing inventory. But in 1973, the store moved to a larger location and shifted its focus to selling new books and expanding, helping pioneer the big-box bookstore concept along with Barnes & Noble Inc. At the time, Waldenbooks and B. Dalton mall chains, with small stores and 20,000 to 50,000 titles, were growing rapidly. The new superstores, by contrast, offered between 100,000 and 200,000 titles, as well as enticements to linger like comfortable chairs and attractive lighting. Kmart Corp. saw the potential and acquired Borders in 1992, forming a book unit with Waldenbooks. It then spun the bookstores off as a separate company in 1995, the same year Amazon started selling books online. Borders was slow to adapt to the changing industry and lost book, music and video sales to the Internet and other competition. Sales began to fall, leading to a revolving door of CEOs. Borders filed for bankruptcy protection in February 2011 after being hurt by tough competition from online booksellers and discounters. Business operations ceased in September 2011. This vintage Borders Bookstore bookmark measures approximately 7 1/4 inches by 2 1/4 inches. It advertises its rewards program. It has very slight corner wear and a small slight crease near the top edge. This bookmark comes from a smoke and fragrance-free home. It will be well packaged to ensure it arrives safely. Please check out our other bookstore bookmarks. We'll combine shipping.

Price: 13.99 USD

Location: Burbank, California

End Time: 2024-08-24T11:06:20.000Z

Shipping Cost: 4.5 USD