Description: Further DetailsTitle: UX StrategyCondition: NewEAN: 9781492052432ISBN: 9781492052432Publisher: O'Reilly MediaFormat: PaperbackRelease Date: 04/09/2021Item Height: 229mmItem Length: 152mmAuthor: Jaime LevyLanguage: EnglishSubtitle: Product Strategy Techniques for Devising Innovative Digital SolutionsDescription: User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research.Define value propositions and validate target users through provisional personas and customer discovery techniquesExplore marketplace opportunities by conducting competitive research and analysisDesign experiments using rapid prototypes that are focused on the business modelConduct online user research to gain valuable insights quickly on any budgetTest business ideas and validate marketing channels by running online advertising and landing page campaignsCountry/Region of Manufacture: USGenre: Computing & InternetRelease Year: 2021 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: UX Strategy
Title: UX Strategy
EAN: 9781492052432
ISBN: 9781492052432
Release Date: 04/09/2021
Release Year: 2021
Subtitle: Product Strategy Techniques for Devising Innovative Digital Solut
Country/Region of Manufacture: US
Genre: Computing & Internet
Number of Pages: 299 Pages
Publication Name: Ux Strategy : Product Strategy Techniques for Devising Innovative Digital Solutions
Language: English
Publisher: O'reilly Media, Incorporated
Subject: User Interfaces, E-Commerce / Internet Marketing, Web / Design, General
Item Height: 0.5 in
Publication Year: 2021
Item Weight: 14.4 Oz
Type: Textbook
Item Length: 9 in
Author: Jaime Levy
Subject Area: Mathematics, Computers, Business & Economics
Item Width: 6 in
Format: Trade Paperback