Customer Relationship Management: Perspectives from The Marketplace by Simon Kno

Description: Customer Relationship Management by Simon Knox, Stan Maklan, Adrian Payne, Lynette Ryals, Joe Peppard Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Presents a strategic framework for successful CRM policy. This book backs up these five processes - strategy development, value creation, channel and media integration, information management and performance assessment. It concludes with interviews from four thought leaders, offering a futures vision forum for CRM. Publisher Description Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Paynes five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme.The book backs up these five processes - strategy development, value creation, channel and media integration, information management and performance assessment - with 16 best practice case studies which set the universal theory in a specific practical context. These feature a range of companies, including Orange, Brittania, Homebase, Canada Life, Sun Microsystems, Natwest, Sears, Roebuck & Co., Nortel Networks and Siemens. The book concludes with interviews from four thought leaders, offering a futures vision forum for CRM.Customer Relationship Management is a vital instrument for anyone who needs to know how to develop and measure effective CRM within an organization. It includes overviews and key learning points preceding each case study, and a summary chapter to draw out the most salient lessons from CRM best practices. For practitioner or academic alike, this is essential reading. Author Biography Simon Knox, Stan Maklan, Adrian Payne, Joe Peppard, Lynette Ryals Details ISBN 0750656778 ISBN-13 9780750656771 Title Customer Relationship Management Author Simon Knox, Stan Maklan, Adrian Payne, Lynette Ryals, Joe Peppard Format Hardcover Year 2002 Pages 320 Publisher Taylor & Francis Ltd GE_Item_ID:8623728; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

Price: 108.41 USD

Location: Fairfield, Ohio

End Time: 2025-01-11T06:20:18.000Z

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