Description: Brazil's Revolution in Commerce : Creating Consumer Capitalism in the American Century, Paperback by Woodard, James P., ISBN 1469656434, ISBN-13 9781469656434, Brand New, Free shipping in the US James P. Woodards history of consumer capitalism in Brazil, today the worlds fifth most populous country, is at once magisterial, intimate, and penetrating enough to serve as a history of modern Brazil itself. It tells how a new economic outlook took hold over the course of the twentieth century, a time when the United States became Brazils most important trading partner and the tastemaker of its better-heeled citizens. In a cultural entangling with the United States, Brazilians saw Chevrolets and Fords replace horse-drawn carriages, railroads lose to a mania for cheap automobile roads, and the fabric of everyday existence rewoven as commerce reached into the deepest spheres of family life.
The United States loomed large in this economic transformation, but American consumer culture was not merely imposed on Brazilians. By the seventies, many elements once thought of as American had slipped their exotic traces and become Brazilian, and this process illuminates how the culture of consumer capitalism became a more genuinely transnational and globalized phenomenon. This commercial and cultural turn is the great untold story of Brazils twentieth century, and one key to its twenty-first.
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Book Title: Brazil's Revolution in Commerce : Creating Consumer Capitalism in
Number of Pages: 544 Pages
Language: English
Publication Name: Brazil's Revolution in Commerce : Creating Consumer Capitalism in the American Century
Publisher: University of North Carolina Press
Item Height: 1.5 in
Publication Year: 2020
Subject: Economic History, International / General, Latin America / South America
Item Weight: 26.5 Oz
Type: Textbook
Item Length: 9.1 in
Subject Area: Business & Economics, History
Author: James P. Woodard
Item Width: 6.1 in
Format: Trade Paperback
