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Special Attributes: EX-LIBRARY
Publication Name: McGraw-Hill Higher Education
Publication Year: 1984
Publisher: McGraw-Hill Higher Education
Edition: 8
Topic: Marketing / General
Book Title: Basic Marketing : a Managerial Approach
Number of Pages: Xvii, 841 Pages
Language: English
Illustrator: Yes
Genre: Business & Economics
Author: U. D. Perreauet, Jerome E. Mccarthy
Book Series: Irwin Series in Marketing
Format: Hardcover
