Description: Vintage 1950s NORMAN ROCKWELL Set of 6Upjohn Pharmaceutical Series Litho Prints The Upjohn Company recruited Norman Rockwell in the late 1930s to help bolster public support for the company’s latest evolution: the focus of its research had recently shifted from medicines made from plant-based products to ones derived from animal extracts and chemicals. This transition presented a marketing challenge as the company sought to reassure Americans of their safety. Before instigating a professional relationship with the artist, however, Upjohn executives asked to see an example of Rockwell’s work and were sent the charcoal sketch for a picture recently published as a story illustration in the Saturday Evening Post. Upjohn executives loved Doc Mellhorn and the Pearly Gates, feeling the image brilliantly encapsulated their desired public relations message. They purchased the final oil version of the work.Rockwell ultimately created seven additional images for Upjohn that appeared as both print and display advertisements in pharmacies, hospitals and doctors’ offices throughout the United States. Seeking to convince wary consumers to view their pharmaceutical and healthcare providers with confidence, Rockwell presents a vision of American healthcare characterized by personal care and intimacy. Beautifully painted and displaying an acute attention to naturalistic detail, the canvas is imbued with the small details of ordinary people in everyday life. The balance of the composition, the warmth in the palette and the intangible familiarity of the scene all ultimately work to communicate a message of trust and stability during an era of enormous flux. You are purchasing this item from Golden Closet LLC. Our items generally come from estates, and we resell them on eBay. We attempt to determine that an item functions properly, and we take photographs to show the item’s condition. We do not refurbish or recondition items. We do a light cleaning of most items. We assume no liability and make no warranty whatsoever for the items we sell. All items are sold “AS IS”. Please review the item description and photos which are an important part of the description. Ask questions to help determine if the item is in the condition you expect. We are not responsible for consequential damages. Your sole recourse against us is to return the item for a refund of your purchase price. We have a 30 day return policy, and require the item be returned in the condition it was in when we sent it to you.Your positive feedback is important to us! Please ask questions, and allow us to address your concerns if you are not completely satisfied.
Price: 29.95 USD
Location: Golden, Colorado
End Time: 2024-11-30T22:42:19.000Z
Shipping Cost: 9 USD
Product Images
Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Artist: Norman Rockwell
Color: Multi-Color
Date of Creation: 1950-1969
Material: Offset Lithograph
Original/Licensed Reprint: Limited Edition Print
Subject: Doctors
Print Surface: Paper
Listed By: Dealer or Reseller
Type: Print
Year of Production: 1953
Width (Inches): 15.5"
Height (Inches): 19"
Style: Vintage
